For a long time, most marketing departments did not see the value of affiliate consultancy. That has now changed. Advertisers are more active in searching for growth inside this diverse channel. Nubis approaches affiliate marketing with – at top of mind – the role this channel introduces throughout the customer journey.
Nubis approaches affiliate marketing with – first and foremost – the role this channel introduces throughout the customer journey. With adidas Global as the launching customer, we have developed Odyssey - an attribution tool that maps the added value of every affiliate based on its contribution to the customer journey. Since Nubis once started working as an affiliate, we know this channel inside out. We have valuable knowledge to advise advertisers, contribute to their affiliate strategy and to implement and maintain their affiliate programme.
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