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Nubis Digital Agency goes offline! When supermarket chain DekaMarkt came up with a new savings programme in which customers could collect stickers for a free extra ticket, Nubis was assigned to come up with the visual concept for the campaign. This gave us the opportunity to not only create the traditional digital material, but to bring the campaign to life in materials ‘beyond’ the screen.

The 'Er op uitjes' (Out and Abouts) were not only printed as posters, leaflets and flyers, but also as festive decorations in the supermarkets. The campaign was amplified with digital messaging on the website of DekaMarkt, the campaign website and the weekly mailings. To top it all, the campaign enabled family and friends to immortalise themselves on horseback in the supermarket!