Affiliate Blogger Sessions 2018: a look back
14 april 2018
On thursday april 12 we attended the affiliateblogger session in the Amsterdam Arena. With over 38 different speakers and a meet market, this was the biggest affiliate event of the year in the Netherlands.
The event kick-started with a keynote by Jelle from the pitch of the Arena. Jelle shared his vision of affiliate marketing, it’s future and the implementation of Odyssey at adidas. Also Head of Development, Tim van Dalen was one of the event’s speakers. He explained everything about our affiliate marketing attribution tool Odyssey.
A recurring theme during the different sessions that day was the shift in affiliate marketing towards a method that focusses on looking beyond the last click. Analyzing all the collected data and mapping the different costumer journeys to see the exact contribution every affiliate has made. With some of the speakers at the Affiliate Sessions we are organizing the Nubis Breakfast sessions to brainstorm about this theme.